ニールセンがGeneration C（Connected）を提唱しています。18～34歳でモバイルやソーシャルをメインのメディアにしている、これまでのマーケッターがリーチ出来ない層といえるでしょう。米国では白人が優勢な傾向ですが、日本の方が進行が早いのではないか、と予想します。 (via Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’) View High-res

ニールセンがGeneration C（Connected）を提唱しています。18～34歳でモバイルやソーシャルをメインのメディアにしている、これまでのマーケッターがリーチ出来ない層といえるでしょう。米国では白人が優勢な傾向ですが、日本の方が進行が早いのではないか、と予想します。

(via Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’)

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